For the enhanced GA4 tracking – which would be the view item list, view product, add to carts, checkout, begin checkout and purchase events, we have different ways to set this up dependent on the booking system or if woocommerce.
Woocommerce #
I found this article for Woocommerce which looks like it would work (unfortunately I cannot test this right now so if someone who does do this can update the docs once confirmed working – thanks!). There’s a JSON file in that article to download and once imported just switch out the GA4 Config to the GA4 tag of the account you are working on.
Google Analytics 4 / GA4 – Enhanced Ecommerce tracking – How to setup?
Another way of doing this for Woocommerce is using a plugin, GTM4WP is one of them. I believe there are others if this one doesn’t work.
Rezgo #
Rezgo - GA4 Integration (GTM)Bookeo #
It seems Bookeo track them themselves see the article below – so you just add the GA4 code and GTM code
https://support.bookeo.com/hc/en-us/articles/360061360392-Google-Analytics-4-and-Google-Ads-integration#h_01GQ70H3GSNXBE3PJAA4YMJGCN
Shopify #
You can use an app for this or alternatively set up the events yourself but an app will suffice here.
https://www.shopify.com/enterprise/blog/google-analytics-ecommerce-tracking
Fareharbour #
Fareharbour track them themselves – so you just add the GA4 code and GTM code – you may need to use a different cookie consent plugin though in this case for better compatibility – iubenda is one we use and have premium license for
Other booking systems #
For other booking systems refer to their documentation or alternatively contact their support and they’ll supply you with either the events setup and how to do them or they will give you a container to import. Be sure to merge if you have already created your own events.
